View Data Source Map

Metric	MTD	YTD	TTM
Gross Revenue	Actual: Total Company P&L / "Total" under Gross Revenue / col GAOP: same row / col IVariance: same row / col K (sourced)	Actual: same row / col UAOP: same row / col WVariance: same row / col Y (sourced)	Actual: same row / col AIAOP: same row / col AKVariance: same row / col AM (sourced)
Net Revenue	Actual: Total Company P&L / "Total" under Net Revenue / col GAOP: same row / col IVariance: same row / col K (sourced)	Actual: same row / col UAOP: same row / col WVariance: same row / col Y (sourced)	Actual: same row / col AIAOP: same row / col AKVariance: same row / col AM (sourced)
Agency Bookings	Actual: Net Bookings / R34 Agency "Total" / col GAOP: same row / col IVariance: same row / col K (sourced)	Actual: same row / col UAOP: same row / col WVariance: same row / col Y (sourced)	Actual: same row / col AIAOP: same row / col AKVariance: same row / col AM (sourced)
EBITDA	Actual: Total Company P&L / R95 "EBITDA Less SW Cap" / col GAOP: same row / col IVariance: same row / col K (sourced)	Actual: same row / col UAOP: same row / col WVariance: same row / col Y (sourced)	Actual: same row / col AIAOP: same row / col AKVariance: same row / col AM (sourced)
Cash	Actual: Cash Flow / "Ending Balance" / col GAOP: same row / col IVariance: same row / col K (sourced)	Point-in-time — same as MTD (not cumulative)
Headcount	Actual: Headcount tab / count rows col A & col HAOP: not sourcedVariance: n/a	Point-in-time — same as MTD (not cumulative)

Tabs containing "AOP" are never used. All values — Actual, AOP, Variance, YTD, TTM — are sourced directly from the Excel file. No variances are calculated in the app.

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